How to Outsmart Your Peers on Ecommerce Website Development as Said by the Best E-Commerce Web Designing Company in Coimbatore

1. User Experience

Improving the user experience can help you make more money. Approximately 97% of websites fail in terms of UX, resulting in low conversion rates.

According to e-commerce web designing company in Coimbatore, your competitor is most certainly failing at user friendliness, and if you can improve your UX, you'll be ahead of the game and ahead of the competition.

Easy navigation, mobile adaptability, and reduced clutter on your pages are some top features to consider if you want to instantly make your site friendlier.

Pinterest is an example of a website that has done an excellent job with user experience. Of course, Pinterest was hardly the first website to allow users to save online connections. However, those other sites did not include graphics or click-and-save features that were easily connected with blogs. Ecommerce website developers in Coimbatore believe this feature enabled Pinterest to quickly overtake its competition and become virtually addicted to users.

2. Understand Where and How to Advertise

If you want to reach your target audience, you must first determine where they spend their internet time. One method is to look for your competition and discover where they are advertising which is commonly practiced by e-commerce web designing company in Coimbatore. Google Alerts and What Runs Where — a programme that allows you to track your rivals by looking at ad networks in different countries — are two tools for "spying" on your competitors.

If you aren't currently using Facebook lead ads, this is a great method for gathering information from a highly targeted demographic of people who are most likely to be interested in your product. To entice them to join your mailing list, you would often offer a special bargain or a free download. You can then market to them in the future. This is something that many of your competitors overlook, therefore it's a wise move on your behalf.

One example of a targeted Facebook ad that any ecommerce website developers in Coimbatore can give is Hallmark. They compete with cheap cards and online e-cards, but their passionate, heartfelt advertisements set them apart. They share one in this case in a lead ad, and the action they want the user to do is to shop right away.

3. Map of Competitors

To stay ahead of your competitors, you must learn everything you can about them. Creating a competitor map with the assistance of e-commerce web designing company in Coimbatore might be really beneficial in this situation. Even if you manage a worldwide company, it can be a good strategy. All you have to do is locate the headquarters of the other companies on a map. This will generate a visual representation of the firms' primary markets and provide you with information on likely delivery time and cost.

You should also spend some time browsing the websites of your competitors. What are they missing, and how can you outperform them?

Amazon is the undisputed king of e-commerce websites. In fact, they began to eat into Walmart's sales, causing the retailer to dive deeper into online retail. Walmart, on the other hand, allows customers to pick up their things in their nearest store, which eliminates shipping costs and allows individuals to receive their purchases sooner. Of course, the consumer has the option of having the item mailed or receiving free two-day shipping with a minimum order.

4. Go the Extra Mile

Analyzing what your competitors have to offer is one method to differentiate yourself from them and is performed by many ecommerce website developers in Coimbatore. You should consider both the merchandise and the shipping charges. You should also research their sales cycles and unique offers.

Once you've determined what your competitors' offerings are, consider how you can outperform them: more products, unique products, greater sales, more frequent promotions, free shipping, buy-one-get-one-free deals, and as many extras as you can handle.

You should also address any issues with your website. For example, if your site takes two seconds longer to load than a competitor's site, figure out how to make your site take two seconds less time to load.

Laura Ashley is one example of a website that outperforms its competitors. There are many competitors in the home goods industry, but Laura Ashley stands out by delivering distinctive products that are not available anyplace else. Furthermore, they persuade the buyer to join their mailing list by offering 10% off their first order.

5. Customer Support

Customer retention and satisfaction go hand in hand for e-commerce web designing company in Coimbatore. Even if all other conditions are equal, a company that provides exceptional customer service might outperform its competitors. When you consider that a current client is 60 to 70% more likely to buy from you than a new customer, maintaining current consumers becomes even more crucial.

Examine the customer service of your competitors. Substitute yourself as a consumer and call them with a query or complaint to see how they handle it. How can you lift the ante and provide even better service to your customers?

Can you, for example, include a live chat tool on your website? Do you provide telephone help 24 hours a day, seven days a week? If not, can you afford to hire someone else to do it for you? There are also low-cost alternatives, such as chatbots.

6. Recognize Your Strengths

Examine your site from the perspective of a rival. What are your strong points? Consider employing mystery shoppers to provide honest feedback on anything from the shopping experience to the purchasing process.

Once you've identified your strengths, emphasise them to current and prospective consumers. Inform them that you are available for queries 24 hours a day, seven days a week. Explain your satisfaction guarantee of 110 percent.

If you discovered any flaws, consider how you may improve in those areas. How can you transform your flaws into your strengths? What changes must you make to get there?

Last words

Using easy e-commerce strategies and researching your competition will help you get ahead of the pack and succeed in your company area. Customers tend to recall only your most recent interaction with them and how it made them feel. That is why every encounter must be the finest possible experience for every consumer with whom you interact.