Seven Useful Tips from Experts in Logo Designing

If all you want your logo to do is stand out, your designer's task at logo designing company in Coimbatore will be a breeze. You'll stand out if you do something dramatically extravagant; you'll also stick out if you do something excruciatingly minimalist. However, "distinctiveness" is only one aspect of successful logo design. Similar to a best logo designing companies in Coimbatore there's a lot more to think about before hiring a designer to work on your company's logo.

1. Make a statement that reflects your company's brand and beliefs.

To make a bold – and the appropriate – statement with a logo similar to any logo designing company in Coimbatore, the first step is to find out what you're attempting to communicate. Logos are symbols, and as such, they should communicate what you stand for. (Or what you want them to think of you – logos should be aspirational).

Evernote, a popular note-taking service, has a logo that features an elephant with a dog-earred ear. The software is meant to collect and remember lists, photos, and ideas, among other things. Use the traits that make your firm desirable to customers and prospects as communication goals for your logo once you've identified them.

2. Know who you're talking to.

A logo should not just represent the firm it represents; it should also represent the intended audience. The best logo designing companies in Coimbatore say your logo should be created to appeal to middle-aged male gun owners who participate in the annual deer hunting season, with characteristics that convey roughness, nature/outdoors, camaraderie, strength, and so on.

Understanding your significance and worth to consumers and prospects can assist you in determining the appearance you wish to attain based on your values (or should stand for). If you're unsure, consider what sets your company apart from the competition, or better yet, ask your consumers.

Speed, original old-world craftsmanship, precision, attention to detail, reach, intelligence, variety, coolness, excellent health, power, inventiveness, elegance, efficiency, or any of a thousand other traits could be your competitive edge, depending on your product or service. Not only should what you chose matter to your prospects and customers, but it should also matter to you.

3. Remove any items that aren't necessary.

Because too complex logos don't scale well and are more difficult to recall, you'll want to focus on the "simplicity" approach. Reduce your logo to its most basic components, omitting any aspects or nuances that aren't absolutely necessary to the message. Furthermore, many logo designing company in Coimbatore believe, in many circumstances, visual elements such as shadows, bevels, outlines, and gradients contribute to excessively complicate your logo.

By removing these elements, you can improve the visual impact of your logo.

4. Convert it to a vector format.

Your logo is a versatile asset that will very certainly be used in a number of scenarios, from tiny swag (such as a pen) to large-scale visual marketing (like billboards and banners). As a result, a 500px by 500px.jpg file won't cut it because large scaling adjustments will turn it into pixelated mush.

Make your way to the vector

Vector graphics, unlike raster images like jpgs, which are made up of pixels, rely on lines, points, and curves to design your logo in a more mathematical approach. Vector files can be scaled up or down indefinitely while maintaining the image dimensions (and without pixelation or distortion).

You'll save yourself a lot of trouble later if you develop your logo in a vector environment from the start. In this case the best logo designing companies in Coimbatore recommend using vector graphics tools like Adobe Illustrator will help you succeed.

5. Work with Pantone colours.

Consider the following scenario: Your logo is created on your laptop in your home office. Then you update your website with your new logo. Even though your laptop clearly shows a logo with cool tones, someone in your department complains that the logo has "too many warm tones." You print out the logo as a test and discover that there is a third colour choice altogether. Unfortunately, you've previously bought paint for the workplace to match this colour, which you mistook for another.

Different calibration settings exist for monitors and printers, so what you see is not always what you get. Using Pantone colours, a hue used commonly amongst logo designing company in Coimbatore will ensure that your colour is consistent throughout. The Pantone Matching System (PMS) is a method of maintaining colour uniformity regardless of the procedure used to create the colour.

Your team will always be on the same page if you use Pantone colours, regardless of what their settings are or how the colour is produced (digitally, print, etc.).

6. Effectively communicate your meaning.

By delivering "the blink test" to unbiased persons, you can gain valuable insights:

Print your logo on an 8.5 x 11 sheet of paper (don't make it too big - it should be approximately 1 inch high).

Give the paper to anyone who hasn't seen the logo or been a part of the design project's discussions (in other words, pull a guy off the street). Request that these people take a 3-second look at the logo. Now ask each person to explain it to you.

If the meaning of your logo was immediately apparent to them, you're onto something!

7. Don't go forward unless you've made a good first impression.

Put your logo and eight others on a piece of paper (in three rows of three), and make sure they're all about the same size.

Show this to as many people as possible; let them to watch it for a short time - no more than 30 seconds, but at least 15.

Remove the paper from the audience and have them recall and describe as many as they can - is yours one of them?

This is a poor man's research that (roughly) replicates what your clients and prospects go through on a daily basis: they only have seconds to contemplate a logo, and it's often at a time when multiple logos are vying for their attention.

You must first understand your worth and meaning to your customers and top prospects in order for your logo to perform as planned. Then, by following the design principles that underpin some of the best logos in the world, you'll have a symbol that has meaning. A logo will never be able to express everything that a company is, offers, or aspires to be, but a good one will convey something unique that your target audience will naturally respond to.