The Most Common Mistakes People Make with Search Engine Optimization & How to Tackle It Like a Best SEO Company in Coimbatore

1. Forgetting that faster is preferable

The first common SEO error we'd like to discuss is site speed. Google will prioritise sites that load quickly. Especially now, when the page experience ranking element is gradually being included. It is critical for SEO service company in Coimbatore to improve your site's speed in order to keep your pages in the search results. Google PageSpeed Insights is a very handy tool for checking your site's speed. This tool provides an overview of what things you may modify to increase the speed of a specific page.

Optimizing your photos is a quick win and an advice we as a best SEO company in Coimbatore routinely make. Many websites have relatively huge graphics that take a long time to load. This causes your website to load slower than it should. Resizing your photos can help to reduce loading time. If you have a WordPress site, you can easily accomplish this by installing a plugin that does it for you.

In the case of a WordPress installation, we also recommend carefully inspecting the plugins that have been active. Are you making use of all of them? Maybe some of them can be replaced by a plugin that combines those functions? On this subject, the best advise we can provide you is that little is more. The less plugins you activate, the faster your WordPress installation will load.

2. Attempting to rank for the incorrect keywords

If you want to rank in Google, make sure you're employing the proper keywords on each page. One of the most common errors we see as a SEO service company in Coimbatore is that site owners optimise their pages for generic keywords. If you are a tiny firm and want to rank for'rental car,' you are aiming too high. Try to think of something more specific. Otherwise, you'd be competing with every automobile rental company in the world, which is impossible! You may, for example, add the location of your organisation to the phrase. However, there is more you can do to make your keywords longer tail.

The longer and more specialised the keywords, the more likely you are to rank for this term. This, of course, implies that the search volume for this keyword is smaller. However, you can compensate for this by optimising a large number of pages on your site for various long tail keywords with the service of best SEO company in Coimbatore. Your site will eventually receive more traffic from all of these keywords combined than it would have if you had optimised for one single keyword, for which your page will never appear on Google's first page.

3. Failure to invite people to your website

Metadata is what displays on search engine result pages (SERPs) when a website is searched for. It contains the title and meta description of your page. Because the page title is still an important ranking element for Google, you must ensure that it is properly optimised for each page and to that you could approach an experienced SEO service company in Coimbatore. If possible, we recommend including your keyword in the title and keeping your page title short. Your page title will be cut off if it is too long. You don't want potential visitors seeing only half of your page title in search results.

The meta description is not a ranking criteria, however it does influence your click through rate (CTR). CTR provides information on how likely potential visitors are to click on your site in the SERPs. If you optimise your meta descriptions with a clear and appealing message about what people may find on your site, it will be easier for them to determine if the information they want is on that page. The more individuals who believe your site will answer their search query, the more traffic a page will receive.

4. Failure to create outstanding content

We talk about writing amazing content on this site on a daily basis, but we still see a lot of individuals struggle with content. This is another typical SEO blunder that we face as a best SEO company in Coimbatore and would like to address. Because it's critical that every page on your site has at least 300 words of content. Google need enough material to determine what your page is about and whether you can deliver the solution customers want. You can't expect Google to regard you as an authority on a subject if you've only published two phrases on it. This tells Google that your page is probably not the best match for the search query.

However, keep in mind that Google is not your target audience. You must write for your readers, not simply for Google. The objective of Google is to organise the world's knowledge and deliver the best possible solutions. As a result, creating high-quality content for your target audience is the way to go. Even when it comes to SEO and Google ranking. Writing quality content entails creating unique information that demonstrates your expertise. And don't merely jam keywords into your text; those days have passed. Your text should be simple to read for your visitor. You could hire a SEO service company in Coimbatore for this professional work.

5. Failure to keep visitors on your website

The second goal is to maintain visitors on your site after they arrive. You don't want your visitors to immediately return to Google after reading something on your page. This is why you should encourage visitors to browse your website. The ideal approach to accomplish this is to include a call-to-action (CTA), which is typically a button that prompts your visitor to take action. This might be a 'purchase' button on a product page or a'sign up' button for newsletters. Don't strive to have a single main CTA that sticks out from the rest of your website.

Adding relevant internal connections to other pages on your website is another strategy to retain visitors on your site. This is also an important aspect of SEO and should be included in your marketing efforts. By including internal links with the assistance of the best SEO company in Coimbatore, your site visitors and Google will know which pages are related to one another and may be of interest when searching for information on a specific topic. Spend effort on internal linking to create a great site structure that keeps visitors on your page!

6. Failure to plan ahead: The future is mobile

The sixth and final SEO mistake that’s quite common is not considering mobile. In 2018, Google switched to mobile-first indexing. This means that Google now looks at the mobile version of your site to decide how high you should rank. So if the desktop version optimized by SEO service company in Coimbatore of your site is set up brilliantly, but your mobile site isn’t responsive at all, this will be reflected in your rankings. In a negative way. So if that’s the case, make sure to work on mobile SEO!

Google's mobile-friendly test is a wonderful tool to see if your site is mobile-friendly as this is widely used by the best SEO company in Coimbatore. This indicates how effortlessly users can use your page on mobile devices. But don't give up after you've checked this. We recommend that you view your site on your own mobile phone. For a time, browse your own site and try clicking on every button, link, and image to see what occurs. Is everything functioning as it should? How simple is it to make a purchase on your website while using your mobile phone? Are all of the pages correctly displayed? Mobile usage is increasing and will continue to climb, therefore don't miss out on all of those mobile customers by failing to provide a fantastic mobile user experience.