How to Outsmart Your Peers on Ecommerce Website Development

Building the structure, web design, programming, publishing, and database management are all steps followed by ecommerce website developers in Coimbatore during an eCommerce website development process.

If your current website isn't performing well, doesn't look professional, or isn't visually appealing, it's time to redesign it. Whether you're thinking about building or redeveloping your eCommerce website, here are seven things to consider.

1. Have an appropriate platform and a functional theme

Your company's foundation is its platform. For ecommerce website developers in Coimbatore when considering eCommerce website development, go with a tried-and-true platform like BigCommerce, Magento, Shopify, or another that can handle the volume you expect in the future.

Does your e-commerce web designing company in Coimbatore intend to sell to multinational customers in multiple currencies? A solid platform is required for building an omnichannel and multichannel empire. Check out this resource on the best omnichannel marketing tools for scaling your business for more information.

After deciding on a platform, the next critical decision is selecting a theme. You require one that:

  • Is aesthetically pleasing
  • Adaptable to your brand
  • It loads quickly.
  • Responsive
  • All browsers are supported.

This is where your visitors will interact with your website. It must be visually appealing as well as functional.

2. Site Performance and SEO

PageRank remains important for traffic for many e-commerce web designing company in Coimbatore. Use proper eCommerce SEO and search marketing to ensure that your pages rank higher and that customers can find you.

It's worthwhile because the CTR drops by more than half from first to second place in the search results.

Site performance and page load speed also have a significant impact on your UX and Google ranking which are well noted by ecommerce website developers in Coimbatore. Impatient customers quickly abandon slow-loading websites. According to one study, 40% of shoppers abandon a website if it takes more than 3 seconds to load.

Page load speed for mobile devices has recently become a component of Google's algorithm for ranking pages.

The bottom line for e-commerce web designing company in Coimbatore is that faster loading pages result in a better user experience, which is beneficial to everyone.

3. Use Responsive Website Design to Reach Mobile Customers

Although it appears to be a no-brainer to have every web page optimised for mobile with the assistance of a reputed e-commerce web designing company in Coimbatore, thousands of merchants are still stuck with old themes and websites that only display properly on a desktop.

According to Statista, mobile devices accounted for 49.7% of page views. If you are not yet mobile responsive, you are losing nearly half of your potential customers.

Mobile users must be able to search, browse, and buy without difficulty from their phones and other devices.

4. Trust and data safety rely on security

Trust between the customer and the merchant takes time to develop and is essential for sales. One immediate step that will increase trust is to have all pages encrypted using the HTTPS protocol by recruiting ecommerce website developers in Coimbatore, not just the payment information pages. Customers have a right to expect you to keep their personal information secure.

Payment information and transactions, of course, necessitate strict security. Your website created by the e-commerce web designing company in Coimbatore must be PCI (Payment Card Industry) compliant if you accept credit cards.

Don't store sensitive information, such as credit card numbers, on your company's website for added security. If your system is hacked, you are held accountable.

5. Limit Your Product Offerings and Provide Site Search

Giving your customers too many options can hurt your sales. When buyers are faced with too many options, they experience decision paralysis. They will walk away rather than make a decision. Here are some solutions followed commonly by ecommerce website developers in Coimbatore to this problem:

Limiting your product offerings to your niche will allow you to better serve your customers.

Choose the best products in advance. e-commerce web designing company in Coimbatore recommend that even if there are twenty products available, limit their options to two or three top products.

Reduce the number of clicks in your checkout process. Each additional click or form field reduces the likelihood of a successful sale.

Always say your ecommerce website developers in Coimbatore to include a fast, dependable, and scalable site search. Site search is used by 30% of visitors. It is an essential component of any eCommerce site.

Don't use the default search engine that most websites provide. Purchase a powerful third-party search engine and provide customers with as many filters as possible to help them narrow their search as quickly as possible.

To allow the search engine to find the products faster, you'll need detailed product descriptions with targeted keywords.

6. Include High-Quality Images and Videos on Your Product Page

Visitors frequently abandon Web pages within ten to twenty seconds, but pages developed by knowledgeable e-commerce web designing company in Coimbatore with a clear value proposition can keep people's attention for much longer. To capture the attention of a user for several minutes, you must communicate your value proposition within 10 seconds.

Whether you like it or not, consumers will only give you 10 seconds. As a result, you must get right to the point, capture their attention, and keep them on the page until you can explain in greater detail.

Photos are excellent for capturing attention, while video maintains it. The key to success is to place one or both above the fold on every page.

Photos cannot tell a complete story like video. Attempt to include as many product videos as possible. According to observations of ecommerce website developers in Coimbatore, shoppers who watched a product video converted 144% more than those who did not.

7. Make a Simple Transaction

So far, you've done everything correctly. The site search, great product descriptions, and photos helped the customer find what she was looking for. She's placed the item in her shopping cart and is holding her credit card. However, the checkout process is now more difficult than a track meet.

  • Unexpected shipping expenses
  • There is no clear return policy.
  • Certain payment methods are not accepted.
  • To complete the purchase, she must first create an account.

You've just deflated her shopping experience, and she may even abandon the cart. How can e-commerce web designing company in Coimbatore avoid this happening?

The first step is to confront the shipping objection. Post your shipping policies and fees on your home page and product pages. It avoids any unpleasant surprises.

If your platform limits payment methods, it's time that your e-commerce web designing company in Coimbatore help you in switching to one that doesn't. You should be able to accept international credit and debit cards, as well as online payment gateways such as PayPal and Stripe, as well as digital wallets such as Apple Pay and Amazon Pay.

One significant barrier to a quick sale is that your customers must "sign up" or create an account before they can buy. To get around this, use a guest checkout form. Give them the option to create an account with one or two clicks after they complete the purchase.