Latest Developments in Digital Marketing

Advertising on a Programmatic Basis:

The use of artificial intelligence (AI) to automate ad buying is known as programmatic advertising. The best digital marketing company in Coimbatore get a more reliable and cost-effective answer to their demands when humans are removed from the ad buying process. Global programmatic advertising spending has surpassed $130 billion, with the United States accounting for 61% of the total. According to eMarketer, programmatic display ad expenditure in the India will climb 18.4% next year, a figure that is similar to what has been seen in recent years.

Conversational Marketing is a type of marketing that involves two people:

With all of the chatbot rhetoric, the reality of current marketing emerges: it's more conversational than ever before. People want it that way, therefore brands are catering to their needs. When customers have a question, 82 percent want a "quick" answer. Unlike traditional marketing methods, this type of marketing is now available across many channels, allowing digital marketing agency in Coimbatore to reach customers on their own terms: on the devices, platforms, and timeframes that are most convenient for them.

best digital marketing company in Coimbatore

digital marketing agency in Coimbatore

Companies utilise a variety of strategies to carry out a conversational marketing plan, including:

  • Chatbots
  • Personalized videos
  • Personalized emails
  • Virtual selling assistants
  • Video Promotion:

    Today, and for the next 5-10 years, video marketing is one of the most crucial marketing trends. Don't just think of YouTube when we talk about video marketing. With video marketing, there are numerous strategies to increase engagement. On Facebook, LinkedIn, or Instagram, for example, you can post a video or start a live broadcast. Using RecurPost's automation tool to plan Instagram posts for optimal interaction is one option.

    Video is a helpful channel even for the best digital marketing company in Coimbatorefor repurposing and republishing old content, as well as vice versa. On the one hand, this entails converting a piece of content, such as a blog article, into a video.

    Apps for Social Messaging:

    As a digital marketing agency in Coimbatore take a look at these figures if you think social messaging applications are only for sending emojis to your friends:

    WhatsApp, Facebook Messenger, and WeChat, the top three social messaging applications, have 4.5 billion users combined, more than Facebook or YouTube.

    In all stages of the buyer's journey, over 56% of worldwide messaging app users claim they've messaged brands to seek additional information.

    Another example of a conversational marketing strategy is the use of social messaging apps. People expect businesses to have a messaging app presence since it is a direct and easy method to communicate with customers.

    Search by Voice:

    The growing popularity of voice search has prompted digital marketing agency in Coimbatore to reconsider their digital marketing methods. Consider the following if you're still on the fence regarding voice search:

  • Voice searches account for 20% of all online searches.
  • Voice search was utilised by 58 percent of consumers to find local company information.
  • Voice search is used by 40% of adults on a daily basis.
  • Every month, 1 billion voice searches are conducted.
  • For search engine users, voice search already plays a critical role in providing relevant information. Google Assistant boasts one million actions, while Alexa has over 100,000 skills, which are functions that allow their voice assistants to respond to user requests and questions very specifically.

    Social Media Stories:

    Snapchat was the first company to ignite the concept of “Stories.” Then Instagram and Facebook came along, and eventually, YouTube, LinkedIn and Twitter unveiled their own story formats — albeit with different names. Stories are posts that disappear after 24 hours. Despite representing such a simple concept stories allow the best digital marketing company in Coimbatoremarketers to share genuine content and connect on a personal level with their audiences.

    Interactive Content:

    Speaking of instant access, that brings us to one of the fastest-growing digital marketing trends in recent times: interactive content. In 2022, digital marketing agency in Coimbatore destined to see a shift from traditional text-based content toward dynamic, engaging content that offers users an immersive experience, such as:

  • Quizzes and polls
  • Embedded calculators
  • Augmented reality ads
  • 360-degree videos
  • Interactive content is more engaging, more memorable and more likely to generate the results your business needs. People like it not just because it’s fresh and original, but because it makes them feel more connected to brands and more involved in the buying process.

    Predictive & Augmented Analytics:

    Predictive analytics is the practice of using data mining, predictive modeling and machine learning to identify patterns and attempt to predict the future. Due to its potential, it has become more sophisticated and widespread for many best digital marketing company in Coimbatore.

    In terms of digital marketing trends, we can expect to see an even higher number of predictive analytics tools and applications, such as advanced lead scoring, customer segmentation, and personalization.

    One such example is Amazon Assistant, a Chrome extension from the retail giant that allows users to permit product recommendations from Amazon to extend beyond the website to make personalized offers while they are browsing elsewhere on the web.


    While the concept of marketing to people based on their location isn't new for digital marketing agency in Coimbatore, we anticipate to see an increase in the use of geo-fencing, which is expected to grow to $2.4 billion by 2023 as mobile usage grows. Geo-fencing allows users to be targeted in real time based on their location. When a user reaches or departs a target region, such as within a mile of a restaurant, they receive a push notice, text message, or other kind of marketing contact.

    Mobile Commerce:

    We live in a world that is becoming increasingly mobile-centric. As a result, mobile devices will play a far larger part in the purchasing cycle of consumers. Amazon has Amazon Pay, its own online payment processing solution that reduces checkout friction, in order to make mobile commerce more user-friendly (and profitable).

    This service also gives merchants easy access to millions of Prime members, which is why they've incorporated Amazon Pay as a payment option to boost sales.

    Google has updated its Google Pay app for Android and iOS, which now includes bank and savings accounts from leading banks of India.